AI and its implementation across industries dominated HP’s annual Amplify partner conference that started in Las Vegas on Wednesday. The two-day conference featured announcements ranging from partnership program enhancements to a new strategy focused on subscriptions and services.

“We believe there is an opportunity to create personalized experiences with AI. We can drive tools that will increase productivity. We can create collaborative solutions that will increase flexibility,” said HP President and CEO Enrique Lores, who made it clear that the company will bank on ‘AI PCs’ by putting artificial intelligence at the center of the PC experience.